Moon Cake AR

Challenge

Traditional packaging has limited space to communicate engaging brand stories and often struggles to capture customer attention in a competitive market.

Solution

An AR experience is integrated into the packaging, allowing users to scan it with their smartphone camera to reveal animated 3D rabbit characters. This transforms static packaging into interactive marketing content. A supporting CMS manages content, users, reports, and system logs, with a dashboard for monitoring engagement and performance.

Outcome

- Increases customer engagement. - Enhances brand storytelling. - Creates a memorable user experience. - Strengthens marketing impact by bridging physical products with digital interaction. - Better visibility of user interaction and campaign performance. - Streamlined content and campaign management via CMS. - Support for scalable and data-driven marketing initiatives.